Usability testing is a method of evaluating a website, mobile app, or other digital product by observing how users interact with it and complete specific tasks. It helps identify problems with navigation, interface elements, instructions, user flows, and other aspects that may make an application difficult or confusing to use.
Usability testing helps app creators understand how people actually use a product rather than relying only on assumptions about user behavior. It can reveal unclear navigation, difficult actions, confusing labels, or unnecessary steps before an app is published or after new functionality is introduced. These findings can then be used to improve the user experience and interface.
Before publishing a booking app, several users are asked to find a service, choose an available time, and complete a booking without assistance. If multiple users struggle with the same step, the app interface or user flow can be adjusted before release.