Glossary term

E-commerce App

What is an E-commerce App?

An e-commerce app is a mobile application that allows businesses to sell products or services directly to customers through smartphones and tablets. It can include product catalogs, descriptions, images, prices, customer accounts, shopping functionality, online payments, order information, promotions, and notifications. Businesses can create an e-commerce app using traditional development or a no-code mobile app builder with ready-made commerce and payment features.

Why it matters

An e-commerce app gives customers a direct mobile channel for browsing products, making purchases, and interacting with a business. Unlike relying exclusively on a website or social media platform, a branded mobile application can provide customers with convenient access to products, offers, account information, and other services in one place. For businesses, it can become an additional digital sales and customer communication channel.

Example

A local store creates a mobile shopping app with a product catalog, images, descriptions, prices, promotions, and online payment functionality. Customers can browse available products and make purchases directly through the mobile app instead of contacting the store manually to place an order.